Online Video Marketing and Communications Blog

BtoB Magazine published two wonderful segments today focusing on landing pages for email marketing.Landing pages have been around since the dawn of email marketing. Some digital marketers yawn when they think of landing pages, but I really don’t understand that attitude.  Landing pages were a “best

Last month, during our Flimpbruary series, we alluded to a new case study we were working on about the United Way of Massachusetts Bay and Merrimack Valley.  We published the case study on the United Way Women’s Initiative event marketing/fundraising flimp today.The goal for the 14th

A lot of marketers are making a very common mistake in regards to producing video content for social media. They are creating content without thinking about who will be consuming it. Then they’re blasting that unfocused content out to all of their social media followers under

I’m what you might call a second-generation marketer. My father started his professional marketing career with Data Terminal Systems back in 1974 — a full decade before I was even born. As such he has certain sensibilities about the theory and profession of marketing. You might

Did you know that a flimp campaign created for a global employee training initiative generated an average viewing time of 4.1 minutes for a video that was only 2 minutes, 43 seconds in length? Read More

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