Flimpbruary Day 24: Google Analytics and Flimp

In case you missed our super-cool video news release (which, by the way, was SEO optimized even though it was a Flash object embedded in an HTML Web page), Flimp has hooked into Google Analytics. So what does that mean for you? A couple of things:
First, if you’re already using Google Analytics to monitor your Web traffic (and if you’re not using anything to monitor Web traffic, get on it — right now) then you’ll be able to see your overall marketing performace in relation to your total Web traffic. You can see all this data in one platform — one that you’re likely already using.
But more importantly, you can identify a highly engaged portion of your traffic by email address. Marketers spend a whole lot of time trying to figure out ways to turn engaged but unidentifiable Web traffic into actionable contacts. Flimp does all of that stuff for you.
It’s easy to do. After logging into your dashboard, click User Settings. At the bottom of the pop-up window, you’ll see a field where you can enter your Google Analytics account number. Then click the box next to the words Use Google Analytics. And that’s it.
No, really, that’s all you have to do. So… go do it. (How’s that for a call to action?)
Editor’s note: We talk a lot about how incredibly easy the Flimp platform is to use — and it is — but we’d be remiss if we didn’t mention how awesomely difficult it was to make Flimp so user-friendly. So here’s a big shout-out to Rich DiBona, designer and Flimpmeister extraordinaire, who makes all of this possible. (We promise to get him to blog eventually.)