2017 Internal Video Communications; Employer Case Study Report
AGGREGATE CASE STUDY RESULTS FROM 159 LARGE EMPLOYERS
This June 2017 report presents detailed results from over 200 internal employee communications campaigns using interactive video microsites (digital postcards) from January 2016 to March 31, 2017. The case study report presents statistical engagement and response data from 159 employers communicating to over 875,000 employees about benefits open enrollment, benefits-decision support, new-hire onboarding, health and wellness initiatives, financial-wellness programs, workforce training and development and other year-round corporate communications topics. Average employee engagement rates were 76 percent.
Online Video Communications Case Studies and Campaign Results
Employee Benefits Video Communications Report
Using Video Postcards for Employee Benefits Communications : 27 Employer Case Studies
This Video Communications Case Study Report presents detailed campaign results from 27 large employer video postcard email communications campaigns used to announce annual employee benefits open enrollment. The campaigns generated an average 78% employee engagement rate and 94% response rate per video view. The average time employees engaged with the interactive content was 3.5 minutes per viewing session.
Communicating to Employees with Video: Solutions, Strategies & Case Studies
This Video Communications Whitepaper Report reviews how online video is being used for internal employee communications. The Report provides six employer case studies related to video postcard email campaigns used for employee benefits education and enrollment. Topics covered include; leveraging video to improve employee communications, video content options to consider, and the use of interactive video postcards for employee communications.
Online Video Marketing Communications Survey and Trends Report
The Web Video Marketing Council and Flimp Media conducted an in-depth survey of over 600 marketing communications professionals to identify how companies are using online video to meet their marketing and communications objectives. The survey results provide useful information on a range of online video topics such as production, video email marketing, video sharing and how video is used for social media engagement.
