2014 Online Video Production Survey Results and Trends Report

2014 Online Video Production Survey and Trends Report

This web video production industry trends report presents in-depth survey results from over 300 video production professionals. The 2014 Video Production Trends Report was published by The Web Video Marketing Council and Flimp Media. It reveals how web video production is rapidly changing and evolving for companies, agencies and businesses and how video is being deployed for online marketing, sales and communications. Topics covered in the video production trends report include:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Survey Highlights

Online video production and related budgets are expected to continue dramatic growth in 2015 as video becomes an ever increasing part of the online marketing, sales and communications mix for most organizations. Here are some data highlights from the Online Video Production Industry Trends Report:

  • 71 percent of survey respondents authorize video purchases and initiatives
  • 81 percent of companies are producing video content for their website(s)
  • 39 percent are creating online videos for lead generation purposes
  • 80 percent of companies are producing 2 or more online videos per month
  • 68 percent of respondents say their online video budgets will increase in 2014

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