With the Best ROI, Why Don’t More Marketers Utilize Video Content?

CopyPress published a study where 51.9 percent of marketers ranked corporate video communications as a top return on investment (ROI) for content marketing.  This isn’t such a surprise, considering audio/visual media has become the most engaging content delivery method in the digital environment.

In fact, video is increasingly becoming a cornerstone to content marketing.  Uberflip’s The State of Digital Content found that video communications has grown 3.7 times in the past three years.  In February 2010, a paltry 6 percent were actively using website video marketing.  In 2013, 22 percent are engaged with internet video marketing.

So why aren’t more marketers utilizing video content in their campaigns?

It’s simple, really…

While marketers raved about the value of working with video, they also cited this content form as the most difficult to create.

Compared to other content formats, corporate video production is said to require more upfront planning. There is script development, location scouting, talent selection, shooting the video, and post-production editing. This can be a daunting undertaking for the already stretched-too-thin marketer…but it doesn’t have to be.

FlimpAgency specializes in making it easy for marketing and sales professionals to create affordable, engaging and informative video content that drives demand and lead generation.

Our friendly production managers walk you through the entire process, making it an enjoyable and rewarding experience from script development to the final approval. You won’t believe how easy it is to create compelling business video content for your company!

Take a look at some of our past work by clicking on the links below and feel free to reach out if you have any upcoming projects that could benefit from a compelling and persuasive video message.

• Animated Motion Graphics Videos
• On-Location Live Action Videos
• Spokesperson Videos
• Presentation / Moving Image Videos

FlimpAgency excels at creating robust web video marketing content.