Video Email Raised $400,000 for the United Way of Massachusetts Bay and Merrimack Valley

Last month, during our Flimpbruary series, we alluded to a new case study we were working on about the United Way of Massachusetts Bay and Merrimack Valley.  We published the case study on the United Way Women’s Initiative event marketing/fundraising flimp today.
The goal for the 14th Annual Women’s Leadership Fundraising Breakfast was to achieve a capacity attendance of approximately 950 executive women and to raise more money than the 2008 event.  The number one goal was to use video email to increase to increase traction among the event’s target audience.
Prior to the October 2009 event, a flimp video email invitation was sent to the United Way’s database of 4,600 friends and past donors using Constant Contact.  This campaign was a “phenomenal success:”

• Record attendance – 1,311 RSVPs and 965 attendees
• $400,000 raised on the day of the event – 2x the amount raised in 2008
• 172 new first-time donors
• 36 new Leadership Donors
• Low-cost to produce – over $9,000 was saved in print and mailing costs by going 100% digital
• Streamlined event management – having the event’s information in a digital format meant the United Way did not have to field phone calls or emails to answer questions

All due in part to a video email invitation.
A study released last week by Implix/Get Respsone found that 64% of email marketers plan to use video email in 2010.  Of the 200 marketers polled, 65% believed that video email have a moderate or significant influence on conversion rates.
If you are not currently using video email for your marketing initiatives, how come?  It is easy to do and it generates results that out-perform traditional email marketing.

Case Study: United Way Raises $400k with Flimp Video Email

Click the link to the left to learn how the United Way reduced costs by eliminating printed materials from their event marketing budget and replaced it with trackable video email using Flimp.