Video: The Right Tool for the Job?

I should have bought that socket wrench.

That’s the conclusion I came to on Friday morning when, after discovering that I had no more hot water in my apartment, I found myself on my back, covered in diesel, clutching a pair of thirty-year old vice grips and screaming obscenities at my hot water heater at five o’clock in the morning.
The cause of my frustration wasn’t that I’d run out of fuel (that was my fault). It wasn’t that my favorite pajamas were now irreparably saturated with fuel and soot. No, the cause of my frustration was the ancient set of vice grips I weilded like an angry toddler with a rattle. Specifically, the cause of my ire was this tool’s ability (or lack thereof) to perform the task of loosening the bleed valve on the fuel line leading to the hot water heater.
Anyone familiar with hot water heater maintenance and repair is asking the question, “What the heck were you doing loosening a bleed valve with vice grips? That’s why they invented socket wrenches.”
Correct. That is precisely why they invented socket wrenches. But the last time I was in the tool aisle of my local hardware store, I looked at the socket sets and said, “You know what? I know I need one of these, but I really can’t think of a single thing I’d use a socket wrench for.”
So again: in retrospect, I should have bought that socket wrench.

Why am I telling you this story?

To make this point: you never know the true utility of a tool until  you find yourself without it at a critical moment. This is true of any tool, including the tools marketers use to engage prospects. And video is no exception.
A good marketing arsenal is overstocked at all times. You need to have the tools to deliver a video email to a target audience at a moment’s notice, to push a video out to your social network in reaction to some game-changing event in your industry, to inform multiple departments of product changes, and so on. There are lots of tools that specialize in each of these things, and there are appropriate times to use them. But in order to use these tools, you must first own them and be familiar with their operation.
Otherwise you might find yourself in your basement some morning, shouting four-letter words at inanimate objects. (Not my proudest moment.)

Bulk Up Your Marketing Toolbox!

If you were going to compare Flimp to a tool, it’d be one of those really cool multi-tools that does literally anything you could ever want it to do. To see all the awesome things that Flimp can do, sign up for a live demo today!