Online Video Marketing and Communications Blog

Did you know that 52 percent of marketers believe that video email is the wave of the future? Be on the vanguard of this emerging direct marketing tactic by participating in tomorrow’s Drive Clicks and Conversions with Email + Video webinar.  The results of the 2010 Video

The Web Video Marketing Council invites you to join us on Thursday, August 12th at 12 p.m. EDT for a webinar on the results of the 2010 Video Email Marketing Survey Results. Hosted by the WVMC, ExactTarget and Flimp Media, this live webinar will showcase the

There may be nothing worse for a marketer than to create a buzz worthy campaign that doesn’t ultimately contribute to an organization’s bottom line.  Everyone knows the purpose of marketing is to grab an audience’s attention on the path that leads to a sale. Over the

You know that web video marketing is a mainstream tactic when it gets covered in the comic strip Dilbert.  In the strip published on 18 July 2010, Scott Adams imagines what it is like to approve a marketing project at the high tech company that Dilbert

It is hard to believe that five years ago the concept of web video marketing was still in its infancy.  A number of factors have spurred the growth of online video as a marketing tactic: The widespread adoption of video viewing on sites ranging from YouTube and Hulu.

In web video marketing, the most important element online video is not the video view.  It is actually the Post Play Interaction or PPI.  As defined by Rob Davis, a Partner and Interactive Marketing Director at Ogilvy, PPI is “the click immediately after the video plays.” From a metrics perspective,

Compared to print, digital media offers a plethora of opportunities to gage the Return on Investment (ROI) on a marketing initiative.  There are so many different opportunities to “slice and dice” the metrics of a digital marketing campaign.  Analyzing performance is often easier than print marketing efforts

Three separate articles published today demonstrate both the benefits and the challenges of communicating with online video. Generally, marketers tend to focus on tried and true methods.  Most organizations cannot afford to make a misstep.  If a tactic worked before, chances are it will be used

Do you have five minutes?  If so, please consider participating in the inaugural 2010 Video Email Marketing Survey.Initiated by the Web Video Marketing Council (WVMC) and co-sponsored by ExactTarget and Flimp Media, the survey seeks to better understand and identify the trends and practices driving the increased

Flimp Media and Former Spotrunner Creative Execs Join to Offer Direct Response Web Video and Creative Services FlimpAgency Division Meets Exploding Demand for Direct Response Video Creative for Online Sales, Marketing, and Communications Hopkinton, MA  May 5, 2010 — Flimp Media, a developer of innovative rich media