Online Video Marketing and Communications Blog

The April 30, 2010 issue of the American Marketing Association’s Marketing Power publication contains a case study on a recent flimp video email campaign.Flimp client the United Way of Massachusetts Bay and Merrimack Valley was profiled in the “Problem Solved” section.  As you may recall, the

Like you, every day I read articles about how HTML5 is going to revolutionize the way marketers use various media to communicate. This is especially true of video, as the new tag takes aim at making video as ubiquitous as text. But if HTML5 is the

One of the most frequent questions Flimp client’s ask is “how did my flimp do in comparison to other flimps?”  This is perhaps the hardest question for any client services professional to answer.  Why – because, unfortunately, there often isn’t an apples to apples comparison available

Yesterday I had an interesting conversation with Wayne Wall, Flimp Media’s CEO.  We were discussing how web video marketing is still in its infancy stages.  Many organizations want to use video for marketing purposes, but they have yet to take the time to create the content.Wayne

The subject line of the Wednesday, March 24th issue of the TM Tipline caused me to immediately open the newsletter:  “How to Use YouTube for Direct Marketing.”  I immediately read the article and thought “just because you can use YouTube for direct web video marketing, doesn’t

The cover story of the April 2010 issue of Target Marketing profiles the video marketing efforts of Flimp client Homebase Abroad.“E-mail’s Video Renaissance” is an in-depth report in how Homebase Abroad (HBA) uses video landing pages and video emails to market luxury Italian rental villas.  A Flimp client

As enthusiastic as I am about web video marketing, nothing bothers me more than the concept of viral video campaigns.  Online video content has a tremendous capacity to “go viral” but web video marketing campaigns really can’t be viral campaigns at launch.  Nonetheless, so many marketers

I should have bought that socket wrench. That’s the conclusion I came to on Friday morning when, after discovering that I had no more hot water in my apartment, I found myself on my back, covered in diesel, clutching a pair of thirty-year old vice grips

For most Americans, the start of the baseball season is a sure sign that spring is here.  To kickoff the 2010 season, the Durham Bulls (yes, the same team immortalized in 1988 film Bull Durham) launched a flimp campaign to promote their Spring Training Showdown with

It is hard to believe that Spring starts in the Northern Hemisphere this coming Saturday, March 20th.  Although it hasn’t been a bad winter here in New England, I’ve still managed to catch a horrible case of Spring Fever.The first quarter of the year can be