We are in the home stretch of our first Flimpbruary month. To recap, Flimpbruary has focused on the following
Week #1 – Best Practices
Week #2 – The difference between Flimp and other video tools
Week #3 – Use a flimp for different marketing initiatives
This week we are going to close out Flimpbruary with some Flimp Tips:
- Monday – Flimp Canvas Size and Background Images
- Tuesday – Why FLVs always trump SWFs
- Wednesday – Google Analytics Integration
- Thursday – Form Builder
- Friday – How to use flimps for Inbound Leads
Today’s tip focuses on some very basic Create and Edit functionality: how to increase a flimp’s canvas size and how to add a background image set as a watermark.
The “canvas” is what a flimp video landing page is created on. To either change the canvas size and/or to add an image as a watermark, click on the “Flimp Settings” button in Create and Edit.
Clicking on “Flimp Settings” will open the Flimp Properties tab. Within Flimp Properties you can:
- Alter the canvas size
- Change the Flimp Title/Descriptive Information
- Add Background and Border Colors
- Add Shadows and Rounded Corners
- Show “Play” arrow on flimp distributions
- Use a video snapshot instead of flimp snapshot
- Add a Background Image (Watermark).
A flimp canvas defaults to a 640 width by 460 height pixel size. By selecting “Flimp Settings,” the canvas can be changed to any width or height. This enables flimp makers to size the canvas to accomodate the information that will be added to the video landing page.
What many advanced flimp-makers do is create a “background design” (or template” in an external design program, save their canvas to the size of the template (e.g., 800×600) and then save the image as a “Watermark.”
Above is an example of an image saved as a “Watermark.” This can be a very simple way to create a complex flimp.
- When an image has been saved as a “Watermark,” other elements (such as body copy or other images) may not need to be dropped onto the canvas. This can simplify the creation of a flimp.
- Since any image can be turned into a weblink, flimp backgrounds saved as a “Watermark” can still be turned into live weblinks. This can be accomplished by adding in the “image overlay” from the image library to any element on the canvas and saving that overlay at a zero (invisible) transparency.
- If organizational brand standards require the use of a font style not available within the flimp font library, the “Watermark” approach is a way to create a flimp video landing page while remaining true to a brand.
- If you don’t like the background “Watermark,” it can easily be deleted by selecting the “Clear BG” link.