Online Video Marketing and Communications Blog

Video production, marketing and communications best practices and strategies for improving audience engagement


Creating the Perfect Storm Part IV: Understanding Resistance

So far we’ve learned about the relationships that are affected by a new technology, how to choose a technology that minimizes the negative effects, and how to maximize returns on the information gathered using that new technology. The next part of the series will focus on
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Creating the Perfect Storm Part III: Monitoring the Quality of Information

So far we’ve learned about the different relationships that can affect the introduction of a new technology and the optimal role that technology should play. The discussion now goes to the use of the information provided by the new technology. What information is the most useful
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If at first you don’t succeed…

Try, try again. It’s a lesson that has been drilled into kids for hundreds of years (actually) but one that people seem to forget as they get older. It’s especially pertinent in the area of sales, as this fellow points out:   I came across this
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Is it time to reconsider hosting on youtube?

Hubze, an internet marketing company had its account suspended recently, apparently without warning. The company, which relied heavily on youtube for marketing and instructional products, had all 250 of its videos removed as a result. Hubze’s David Foster has a number of theories speculating on why
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Creating the Perfect Storm Part II: What should this stuff be doing, anyways?

In our first part of the series, we outlined the three basic relationships affected by the introduction of new technology to a sales force, and went over some of the potential benefits and drawbacks. While there is much to gain from the introduction of new technology,
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Creating the Perfect Storm Part I: The Executive Viewpoint

What are the current opinions on sales technology among top executives in the field today? In order to integrate sales technology, it is always good to model after success. A recent study by Dr. Linda Ferrell of the University of Wyoming and Dr. Tracey Gonzalez-Padron of
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Technology and Lead Generation: Creating the Perfect Storm

With the continuous development taking place in recent years, new technology is being implemented almost universally in businesses across every industry. With new products coming out from all directions, the question has evolved from whether to integrate new technology but HOW to integrate new technology, in
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How the Human Mind Processes the ‘Information Jungle’

http://video.ted.com/assets/player/swf/EmbedPlayer.swf Do people need help navigating making sense of the information they encounter on a day to day basis? David McCandless, an award winning designer featured in publications such as Wired and The Guardian believes so, and shared some of his ideas in his recent TED
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Bruce Clay: Video as the Next Step for SEO

In a recent interview with ReelSEO, SEO pioneer Bruce Clay shared his opinions on video and the future of search engine rankings. A leader in the field for many years, Bruce Clay Inc. has been in search engine marketing since 1996, predating even the official launch
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Video Email and the iPhone Experience

There was a lot of great video email tips shared during today’s Drive Clicks and Conversions with Email + Video webinar.  Co-hosted with ExactTarget and the Web Video Marketing Council, today’s presentation presented the results of the 2010 Video Email Marketing Survey.  In the weeks ahead, we’ll
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Past Blog Posts