Online Video Marketing and Communications Blog

The 2013 State of Content Marketing Study, published this week by CopyPress, ranked video second for providing the best return on investment (ROI) for content marketing.  This isn’t such a surprise, since audiovisual content seems to be the perfect way to market in a digital environment.

77 Percent Employee Engagement Across Twelve Large Employer Campaigns Flimp Media, a provider of digital video communications and video marketing solutions to businesses and organizations, has just released a new Video Communications Intelligence Report entitled: Using Online Video for Employee Communications: 2012 Employer Case Studies and Campaign

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have

Yet again, video and video email tops the prediction lists for marketing must-dos in 2013.   Social media and digital communications have made content marketing an important tactic.  Once created, audiovisual content can be deployed in a number of ways.  In particular, video emails and video

This is a guest post from Adam Riemer People talk about video and how well it is performing, but not everyone is actually measuring the right video analytics for your company’s goals.  If all you want is views, that’s fine, but you probably aren’t getting a

With online video becoming a ubiquitous application for sales and marketing efforts, many companies have realized the importance of having high quality video content on their websites for customers and prospects. By the same token many sales and marketing professionals have realized that the real objective

Without a doubt, content marketing – the creating and sharing of content – has been one of the most buzzed about topics this year.  For the third year, the Content Marketing Institute and MarketingProfs have published the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North

For decades, travelers have mailed picture postcards to friends and family members detailing vacation highlights.  Though they are static in nature, the visual composition of postcards make them a wonderful way to showcase travel destinations.  Additionally, the personal side of postcard messages make these simple pieces

In the early days of online video, there weren’t a lot of options for video player size.  Until 2008, most videos appeared in a video player that was known as the “YouTube” standard – 320-pixels in width by 240-pixels in height.  The below image illustrates just

For technology companies, sales lead generation is the top marketing priority.  IDC’s 2012 CMO Tech Marketing Barometer Study found that out of 100 different “importance points,”  improving lead generation programs was the most important initiative. Even if an organization is using the most sophisticated CRM to