Online Video Marketing and Communications Blog

Video production, marketing and communications best practices and strategies for improving audience engagement


The Importance of Having a Mobile Communications Strategy

It is increasingly critical to have a mobile communications strategy. According to research published by TriComB2B and the University of Dayton School of Business Administration, 59 percent of B2B decision makers utilized a smartphone to gather purchase information.  Yet many organizations have not yet deployed mobile
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Video Lead Generation

In need of some new leads? Find out how Flimp can help you generate better leads.
Time to Forget the Old SEO Gimmicks and Start Creating Good Content  
The current issue of Target Marketing (September 2011) features an article written by Flimp CEO Wayne Wall about the critical role video plays in business-to-business marketing, especially for sales lead generation.  In B-to-B:  Video, the Last Frontier, Wayne ponders why direct marketers are not embracing online video.  Not
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Podium finish for Flimp at the New Hampshire Speedway!

Last Sunday at the New Hampshire Motor Speedway, our sponsored driver took a second place finish. The car, driven by James Ray, got a close finish in the New England Region Race Against Leukemia, with an overall lap time of 1:16.689. Check out the footage here:
Some interesting takeaways: – Email marketing is the highest percentage of budget spending for digital mediums – 8 of the top 10 most effective channels are digital, jives with the 34% who plan to increase digital marketing budgets in the next year -67% list lead quality,
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Creating the Perfect Storm Part VI: An Environment of Results

So far we’ve learned about the relationships that are affected by a new technology, how to choose a technology that minimizes the negative effects, and how to maximize returns on the information gathered using that new technology. Then we learned how perceptions affect a sales team
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Maximizing your Return on Time

Came across this video in one of my LinkedIn groups and it brought to mind a number of concepts I’ve been thinking about lately about the nature of time and business.   Your time as capital There are businesses that have plenty of funding and businesses
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Creating the Perfect Storm Part V: Overcoming Resistance to New Technology

So far we’ve learned about the relationships that are affected by a new technology, how to choose a technology that minimizes the negative effects, and how to maximize returns on the information gathered using that new technology. Then we learned how perceptions affect a sales team
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Study Charts Rising Use of Online Video in Sales Lead Generation

Web Video Marketing Council, Flimp Media Detail Top-5 “Lead Gen” Drivers The Web Video Marketing Council (WVMC), publisher of online video marketing and sales news, today released a new Intelligence Report that explores the use of online video for sales lead generation. Online video increases revenue by
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Past Blog Posts