The Importance of Having a Mobile Communications Strategy

It is increasingly critical to have a mobile communications strategy.

According to research published by TriComB2B and the University of Dayton School of Business Administration, 59 percent of B2B decision makers utilized a smartphone to gather purchase information.  Yet many organizations have not yet deployed mobile marketing content, due in part to the technological challenges of optimizing content across different operating systems and devices.  A new survey from Kony Solutions found that 40 percent of retail, financial, media, and healthcare organizations believe developing content viewable on different mobile devices is the biggest challenge of a mobile marketing strategy.

It is vital for marketers to be able to reach audiences who may use either an Android or iPhone operating system.  This particular challenge is the reason why many marketers do not include online video as part of their mobile marketing content.  However, some video platforms (including Flimp), are HTML5 compatible.   Flimp simplifies the mobile video marketing process by enabling video content to be transcoded specifically for HTML5 devices.  This means that online video content can be deployed without additional programming or IT resources.