Online Video Marketing and Communications Blog

Video production, marketing and communications best practices and strategies for improving audience engagement


Why Video Marketing is Important

Video marketing is one of the most effective ways to emotionally connect and engage with customers.   Research recently conducted by Marriott found that “marketers need to deliver more than just brand messages.”  Marriott learned that marketers “need to deliver on brand experiences – and video
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Infographic: The Ultimate Scope of Video Marketing

Video content continues to play a major role in marketing initiatives.  Video communications increasingly influence B2B decision makers. From a content marketing standpoint, video’s visual nature naturally lends itself to the ability to demonstrate a product or a service. This infographic prepared by Flimp Media illustrates
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8 Legitimate Reasons Why Your Business Video Marketing Plan Isn’t Working

Your business needs attention from consumers, so you decided to try a video marketing plan to help expose your brand.  Somehow your video communications strategy does not seem to be generating results.  Here are a few common mistakes organizations make when executing a business video marketing
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7 Ways Interactive Video Postcards Can Help Your Business

Today’s world offers a competitive market for businesses trying to reach their target audiences. Some people are on so much advertising overload that they no longer take the time to look at the ads plastered all over websites, emails and other digital outlets. Interactive video postcards
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Cater to Consumer Behavior: Create Video Content Specifically for Mobile Users

Flimp Media Video Solutions: The following is a guest post authored by Hannah Brenzel, Content Marketing Associate at ViralGains, Inc. Everyone you know owns a mobile device whether it’s a smartphone, tablet or laptop. Currently, over 56 percent of all American adults are smartphone owners and
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Innovative Broker Video Communications Case Study for Medicare Enrollment

The latest Flimp Media case study focuses on a highly successful broker communications program from Medica Health Plans to their broker network.  Medica launched a pilot program to assist brokers in communicating with their Medicare customers using Flimp interactive video postcards. Richard Storms, Medica’s Medicare Field
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Email Crushes Social Media: Is Top Marketing, Sales and Lead Generation Tactic over Facebook, Twitter and YouTube

Content marketing using social media such as Facebook, Twitter, and YouTube rank among the buzziest trends in marketing.  Everyone says: “You must use Twitter, Facebook, and YouTube, if you want your business to remain viable and relevant to customers?”  But are these pundits right?  Does social
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So, what the HECK is a Video Postcard?

This is a video postcard: Video postcards are portable and interactive, feature video content along with branding, descriptive copy, and calls-to-action. From a design standpoint, video postcards use imagery and text in support of audiovisual content.  An emphasis is placed on calls-to-action; in particular, driving viewers
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Flimp Media’s Easy-to-Use Integrated Cloud Solution for Video and Multimedia Communications, Flimp5, Reduces Time and Expense of Trackable Communications Campaigns

Flimp Media, Inc., developers of video and multimedia tracking software for online marketing, have just released an easy-to-use multimedia communications platform with advanced tracking and reporting to meet the needs of communications professionals. The new cloud-based platform, named Flimp5, enables professional communicators to quickly create and
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Interactive Video Postcards – The New Way to Communicate

The latest emerging trend for marketers and communicators is something called a “video postcard”.  This isn’t something you send out in the physical mail—it’s a postcard you email to people or embed into a website or portal.  Instead of a static picture to catch someone’s attention,
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Past Blog Posts