77 Percent Employee Engagement Across Twelve Large Employer Campaigns
Flimp Media, a provider of digital video communications and video marketing solutions to businesses and organizations, has just released a new Video Communications Intelligence Report entitled: Using Online Video for Employee Communications: 2012 Employer Case Studies and Campaign Results.
The Intelligence Report provides detailed employee engagement and response data from twelve large employer video postcard email campaigns to announce 2013 health care benefits open enrollment to 79,140 eligible employees. In total, 61,049 employees opened and viewed their video postcard messages, resulting in a 77 percent employee engagement rate. Employees spent an average of 2 minutes 54 seconds interacting with their video postcard email communications. The average response rate among “engaged” employees was 108 percent, or slightly more than one response per viewer. Many video postcards have more than one response action, so the response rate may exceed 100 percent for a specific campaign.
To learn more about these video communications campaign results, and to access the full 23 page Video Communications Intelligence Report, download here:
According to Wayne Wall, CEO of Flimp Media,
“Large companies are seeking more engaging and effective ways to communicate online with their employees. Interactive video messages connect with employees much more than static text and graphic emails and enable employees to respond instantly to employer action requests once they begin watching the video. The extraordinary engagement and response results from these employer video communications campaigns speak for themselves.”
View examples of video postcards for employee benefits communications.
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Jenn O’Meara is the Director of Client Services at Flimp Media. With a diverse digital marketing communications background, Jenn enjoys working directly with Flimp Media’s clients. A graduate of Providence College and Boston University, Jenn can be found rink side most winter weekends cheering on the PC Friars Hockey teams. In the summer, look for Jenn at the beach.