Online Video Marketing and Communications Blog

I’ll be the first to admit that when it comes to the finer points of insurance and employee benefits, yours truly is somewhat in the dark. Term, life, whole life, health, dental, critical care, workman’s comp… you name it, I don’t know much about it.  The

If you put me into a corner and asked me what the biggest drawback of working with the FLIMP Platform is, I would tell you that its extreme flexibility may be too much for people to handle.Most business applications are designed for a specific purpose. Sure, people

Just when you think people are getting over the whole “Poor me, I can’t monetize my video” thing, a whole bunch of bigwig ad executives get together in a public forum and start whining about how their ad agencies haven’t come up with a solution for

I wrote the other day about how one goes about using New Marketing techniques without abandoning the metrics and analytics that characterize Old School Marketing. And I thought the article was pretty darn good, but the feedback I got said otherwise.“Okay,” the Voice of Consensus said.

Okay, so apparently some of you are still not buying my theory that video and social media go together like a Hammacher and a Schlemmer. So be it. Here are some of the latest objections:1. Sharing my Big Important Video with my Social Media Network will

If you’re an astute Flimp blog reader — and I know you are — you might have noticed that there used to be a Web Voter link at the top of this very page. And if you’re even astuter (yes, I’m aware that’s not really a

Flimp Analytics are the opposite of “analysis paralysis.”  Why? Simply because the data presented in a standard Flimp report is easy to understand, able to be quantified and immediately ties back to the key components of the landing page’s design. Analytics are a popular theme here

On a daily basis, I help clients and prospective customers leverage the FLIMP Platform for their marketing efforts. One of the questions I’m most frequently asked is “how can I optimize my flimp rich media landing page?” The neatest thing about the FLIMP Platform is that

If you read the collected works of some of the world’s greatest marketing minds, you’ll likely come away with a single conclusion: that the world is moving away from the kind of marketing they teach in business school.Instead, people like David Meerman Scott would have us

Storm’s a-brewin’. Yessiree. First Adobe announced it would be acquiring Omniture, the golden child of virtualized marketing analytics platforms. Then Google released a report talking about how it could monetize analytics to help make YouTube more profitable (if it is, in fact, profitable). Yep, the big