Being All Things to All Marketers

If you put me into a corner and asked me what the biggest drawback of working with the FLIMP Platform is, I would tell you that its extreme flexibility may be too much for people to handle.
Most business applications are designed for a specific purpose. Sure, people try to push the envelope to get the most mileage out of their software, but so many products were created for a singular function.
When I’m hosting our daily webinar or on-boarding a new client, I try to make sure I’m not overwhelming the audience with Flimp’s extreme flexibility.  The Platform really offers three distinct functions in one account: creating a landing page, distributing that landing page either via email, social networking or embedding into a web page, and real-time report metrics.  Within each function, there are numerous ways to leverage each task.
What caused me to think about our extreme flexibility was a conversation I had with one of our clients yesterday.  Our client, an institution of higher education, had received a video email from a competitor. The thing they liked most about this promotional piece was the fact that the video played in the center of a web page.  With a default flimp, the randomly assigned http://viewit.cc URL plays the flimp message in the upper left-hand corner of a computer screen.
This is how a default flimp appears in a viewer’s web browser:

I told our client that they can actually create the same effect of a center-paged flimp through a three-step process. They could generate the code from the Platform’s Distribution functionality, integrate the flimp into their webpage and then send the webpage that the flimp has been added to via their ESP.
Here is an example of a flimp embeded into a web page:

This advanced flimp process affords three tremendous things

1. The flimp player could be positioned beyond the default upper left-hand corner of the computer screen.
2. Viewers would watch the flimp on the client’s URL and not an http://viewit.cc URL, affording an additional branding opportunity.
3. Flimp can still track at individual-level email engagement in the Report for this flimp because it was sent out via an integrated ESP.

The client was really excited about the possibilities . . . even though the solution I presented would require an additional piece of work before the flimp could be sent out