Online Video Marketing and Communications Blog

Video production, marketing and communications best practices and strategies for improving audience engagement


Your Home Page is Not a Landing Page

I don’t get it. Like every other human being on the planet, I perform on the order of about a gazillion Google searches per day. Many of my fellow marketers will be pleased to learn that I even click on the paid AdWords links if the
Read More

Make Your Marketing Video Effective By Using Video Landing Pages

Do you know what marketing tactic generated the fastest conversion action for businesses in Q3 2009? Video.  As we head into 2010, web video marketing will continue to be evangelized by the Digerati, industry analysts and marketers who have seen proof through ROI.Last week, SmallBizTechnology.com was kind
Read More

How Employee Benefits Providers Increase Enrollments and Reduce Costs

School District of Philadelphia Deploys Innovative Video Email Communications Solution to Educate Employees and Increase Voluntary Benefits Enrollments HOPKINTON, Mass., Nov. 30 /PRNewswire/ — The challenges and expense of communicating insurance and health care related benefits to large employee populations are being addressed by innovative insurers
Read More

Make Your Marketing Collateral Intelligent Digital Collateral

Earlier this year, Flimp Media authored the “Rich Media for Direct Marketing: The Emergence of Intelligent Digital Collateral.” Intelligent Digital Collateral – also know as IDC – is a form of digital marketing or sales collateral that uses rich multimedia content to engage viewers, incorporates interactive
Read More

New Video Email Marketing Trends

MarketingVOX, a daily online news journal, recently published an article about the ROI of email web video marketing campaigns.  Flimp client VideoLink was featured as an example of a “successful video email marketing campaign.”  Needless to say, the Flimp Team is thrilled with this mention, especially since VideoLink
Read More

Video Marketing can Play by the “Old Rules,” too

I like David Meerman Scott. I think he’s a powerfully intelligent human being whose insight at times seems boundless. In a profession rife with traditionalism, he shakes things up. I appreciate that, and I admire his ability to do so.But man did he get it wrong
Read More

November 4, 2009: The Rich Media Marketer Newsletter

Hey all. Here’s the latest newsletter. Didn’t get it in your email inbox? Well, that’s probably because you’re not signed up to receive it. Rectify this obvious oversight by clicking here. Having trouble viewing this e-mail? Click here to open in new window  Featured Flimp: Sony
Read More

Video in Email is not a Trick

Email. Email marketing campaigns, to be specific.  It has been a hot topic this month. Some media pundits think email is dead. Heck, The Wall Street Journal was bold enough to state this earlier this month, causing a flurry of protests and outrage.  Marketers, in particular, know
Read More

Press release: Flimp Media Introduces Online Learning System to Global Workforce

Flimp Media announced the addition of Citrix Systems, Inc. to its portfolio of clients who have embraced the flash interactive marketing platform for internal communication. The Citrix Human Resources team created a series of interactive, integrated video campaigns to introduce a new Learning Management System, called
Read More

Web Video Marketing News You Can Use

My head is literally swilling. It seemed like yesterday there was literally one article after another about how different businesses are using online video for marketing purposes. Web video marketing if you would prefer. Between people retweeting articles on Twitter, daily media newsletters and RSS feeds, video news
Read More

Past Blog Posts