Online Video Marketing and Communications Blog

So you’re looking to use video for your marketing efforts, you say? Excellent. We’re glad you decided to come and join we enlightened folk who truly believe that video will be as pervaisive as text sometime within the next decade. (Go ahead and laugh. How does

Hi all! Just a quick line to tell you all about our newest case study from Boston College Law School. Nate Kenyon, Director of Communications at BC Law, is a really awesome guy, and he sat down to chat with us a little while ago about

If there were a tool that would help you increase sales, wouldn’t you use it? My guess is yes, especially if you’re involved with eCommerce. A post made last week to The Video Commerce Consortium focused on how eCommerce retailers have been slow to adopt online

As a member of the graduating class of 2009, I was tossed into the working world while the recession was in full-force. Most of my friends were still figuring out what to do with their lives, and pretty much on a whim I decided to jump

Just found an interesting webinar invite on the Ion Interactive blog, PostClickMarketing. Apparently tomorrow (9/23) they’ll be giving marketing and advertising agencies a how-to on creating landing pages for their clients. I’ll be in attendence, as will a handful of other Flimpers, to see exactly what

I wrote on Thursday about a Forrester report detailing the best practices concerning video for B2B communications. Brightcove has now made that report available for download, in case you missed the Brightcove/Forrester webinar last week. Here are some highlights: Online video can be used for a

I was perusing the interwebs today when I stumbled upon an article by the very funny Oli Gardner on unbounce.com called “Marketing FAIL – 7 Newbie Landing Page Mistakes.” In it, Oli lays out the 7 most common errors made by marketers new to landing pages.

Forrester Senior Analyst Bobby Tulsiani just wrapped up an enlightening presentation with Brightcove’s Jeff Whatcott entitled “I Want my B2B Video! Strategies for Building Stronger B2B Brands and Driving Demand with Online Video.” (Quite a mouthful, I know.) And while a lot of the stuff Bobby

A FLIMP is new kind of marketing landing page that uses engaging rich media and flash video content instead of static HTML web content. Flimp landing pages have built-in viewer tracking and reporting and require no programming to create, edit and distribute to target audiences. Flimp

Many marketers view video content as a barrier for not launching a web video marketing campaign.  The thing is – many companies actually have video content, but hesitation arises in the visual quality.  Don’t get me wrong – audiovisual content is at the heart of video