Adobe, Omniture, Google, YouTube, and the Future of Video Marketing

Storm’s a-brewin’.
Yessiree. First Adobe announced it would be acquiring Omniture, the golden child of virtualized marketing analytics platforms. Then Google released a report talking about how it could monetize analytics to help make YouTube more profitable (if it is, in fact, profitable). Yep, the big players in Web media are making big moves. It seems as though the youthful playfulness of online video is slowly adopting more grown-up sensibilities.
We all should have seen the YouTube thing coming. Google has free Web analytics on lock-down. (In fact, as I write this I am conscious of the fact that Google might have already predicted how the rest of the blog entry will turn out. Exploding styrofoam chickens! Ha! Bet you didn’t see that one coming, Google.)
But Adobe acquiring Omniture? What do the two have to do with each other? Adobe is best know for Flash, PDF, Photoshop, and a variety of other programs available in any of the various CS collections. (CS4 is incredible, by the way.) Omniture, on the other hand, essentially does what a statistician at ESPN would be doing if he just wasn’t that into sports. It collects marketing data, arranges it however you want, and spits it back out at you in a format marketers can both control and understand.
Great tools, to be sure. But what can they do together? Well, they’ll essentially do for outbound Web marketing what GooTube plans on doing for inbound Web marketing: arm marketers with the tools they need to make video an integral — nay, indispensable part of their marketing scheme. 
Of course, we at Flimp have been doing the whole video-marketing analytics thing for going on three years. And for those three years, we’ve given our customers exactly the kind of “groundbreaking analytics” that Adobniture might roll out two years from now. Which means we’re about five years ahead of this news.
All of us at Flimp are really excited to see what Adobe and Omniture can come up with together. Hey, maybe they’ll come up with a new-fangled way to use trackable flash video email for direct marketing. That would be pretty cool, huh?