What You Should Know About Explainer Video Production Pricing, Styles And Process

Here are a few helpful insights to consider before choosing an explainer video production company:

Explainer Video Pricing – For a quality custom explainer video in the 1 – 2 minute range (for marketing, never go longer than 2 minutes), you can expect to pay between $4,000 – $,8000 and less if the video is created using a production template. The production process will usually take 2 – 6 weeks, depending on client decisiveness and responsiveness. Three things will impact the cost of your video production project:

  1. The amount of scripting and concepting required. If you have a clear concept and script completed, costs can be lowered by $1,000 – $2,000.
  2. The creative style of the video you want to produce (i.e., 2D, 3D, live action elements, b-roll footage needed, etc.). The style of animation video creative you choose can have a significant impact on cost. The alternative is to provide a set a budget to the video production company and then figure out together what you can afford to produce.
  3. Not following a tried and true production process. This includes making storyboard and script changes after approvals are given. This often results in unnecessary overage charges.

In addition to understanding your internal approval and decision making process, the video production agency you choose should also adhere to any project requirements or restrictions set forth by your company. They should provide you with an honest appraisal of what can be accomplished within your specific budget guidelines and project requirements.

Explainer Video Styles – An explainer video is a short animated or motion graphic or animated style video, usually between 1 to 3 minutes, used to visually explain products, services and concepts. Explainer videos can encompass a variety of production video styles including motion graphics, animation, white board, and combinations of these styles. It often seems that too many “explainer videos” look the same because they use simple animated cartoon characters and templates. Finding a custom video style that fits your marketing objectives, corporate branding and audience demographics is critical. Take a look at our explainer video gallery to see a variety of motion graphics videos and animated explainer video examples, styles and pricing.

Video Production Process – However you decide to produce videos for online marketing, in-house or with a video production firm, understanding how the video creative process works and the sequence of production events will help you meet your objectives and save you valuable time and resources. Flimp Agency’s Six Step Video Production Process starts with your marketing objectives and choosing the right visual style for your target audience. You can refer to our video production process here. Not following a tried and true production process by making storyboard and script changes after final approvals is a budget killer and will usually result in overage charges.

At Flimp Agency, we produce a wide range of custom motion graphics and animated videos at prices that will fit any budget. Please give us a call at 1.508.686.2802.

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