Here at Flimp, we work with clients not only in producing videos and internal communications content but in helping them streamline the process of creating quality content for various purposes. Whether it’s creating high-quality videos for marketing purposes or generating articles and other content for internal use, simplifying the content production workflow can make the whole process more manageable.
Creating a workflow based on the needs and challenges of your business is not as difficult as you might think. These tips will help you get started right away.
Know Your Audience: Create Well-Defined Objectives
Every good strategy is formulated to achieve certain goals and the strategy behind content production is no different. Through identifying the objectives, it is easy to divide the complicated content production process into smaller, more manageable chunks. More importantly, you can allocate more – or fewer – resources to individual parts of the process.
Most content is created either for marketing and promotional purposes or for internal communications use. This means the former are delivered through external channels and designed to cater to a wider audience segment than the latter.
Each category can have specific objectives to achieve. Focusing on these distinct sets of goals can help fine-tune the content production process to better meet these goals. With internal communications, for instance, focusing on details and step-by-step guides can help the business distribute more knowledge to team members in an effective way.
Know What Works: Design a Process Model
A lot of businesses and content creators don’t necessarily consider business process models as being vitally important to video production. In reality, however, having a clearly defined set of procedures can make a huge difference. Instead of starting from scratch every time, the content team can answer established questions and go through a series of steps to develop their project specific workflow.
Process models are easy to create thanks to platforms such as Bizagi. You can visit the company’s website for more information on how to use its drag-and-drop process modeling tool to create a standardized process for content creation as well as other parts of the business.
Having a clearly defined process model allows you to maintain quality even when there is a lot of content to push and establishing a practice of creating and utilizing process models can be an advantage in other parts of the business, too.
Know Your Team: Develop a Strong Support System
Execution is just as important as planning in the world of content production. The specialists here at Flimp will be happy to help you produce quality content for your various needs but you’ll also want your own strong content team to better support and maintain processes from within your business.
Challenges are an inherent part of the production process but by following these tips you and your team can be one step ahead of the most common challenges, helping you maintain quality and keeping you on schedule.