Everyone knows video is a terrific medium to showcase your products, explain complicated topics, engage audiences, draw traffic to your website, educate employees—the list is endless. In fact, according to our recent survey of marketing and business professionals, the majority of B2B organizations (96%) are already using video for marketing. Forrester Research claims that “one minute of video is worth 1.8 million words” and, according to Cisco, video is set to account for 69% of all consumer internet traffic by 2017.
So you know you need video, but not everyone knows how to go about creating a compelling video. We recommend using a professional video-production company, like Flimp, for business marketing videos. (I know, big surprise. But what did you expect? It’s what we do.) But “professional” sounds expensive, right? Maybe, maybe not.
One of the first questions we get asked is “How much will my video cost?” It’s a fair question, but it doesn’t have a simple answer. There are a number of variables that go into determining the cost of production. For example, an on-location shoot with a celebrity on a train will cost significantly more than a two-minute animated explainer video.
We created this INTERACTIVE VIDEO COST CALCULATOR to help our clients and prospective clients gauge what a video will cost. It’s really easy. Just answer a few simple questions and you’ll get an estimated price to produce the video based on your needs.
Give it a try and let us know what you think!