Is video a central feature of your current marketing efforts? If not, it should be because more online users than ever are watching videos promoting products and services. With this in mind, it’s essential to understand how to best use video marketing to generate business leads and turn those online users into clients and customers. Below are some of the most effective ways to do this.
1. Video Sales Pages
Creating a professional sales video has the potential to turn more of your casual shoppers into business leads and customers. A video sales page allows you to introduce your business and its offerings to your online audience. For people viewing your sales video on your sales page, you can add a specific call to action such as asking them to subscribe to your email list or asking them to sample or buy the product or service you’re selling. Combined with email campaigns, this can be an extremely powerful – and personal – way to introduce yourself and your business to potential clients. For example, you can find the contact details of potential clients through a service like the Email Finder and include links to your introductory or sales videos.
2. Video Testimonials
Online shoppers can be wary of dealing with online businesses, so you have to find a way to put their mind at ease. Video testimonials or are an effective way to provide a trustworthy, social connection your shoppers often need to take that final step and commit. Once they view a video that includes testimonials from previous customers, they will feel more comfortable about dealing with you and your company.
3. Teach Through Video
In many cases, when you conduct business online you have to give before you can receive. Producing explainer videos and video courses gives you the opportunity to provide some valuable content to shoppers before they decide to buy your products or services. Explainer videos can demonstrate how well you know your stuff and show how invaluable your knowledge is for targeting and fulfilling their specific needs, whether you’re offering a product or service. These educational videos build trust, which breaks down many barriers that exist between a company and its customers.
4. Optimize Your Videos
Video is poised to become the most popular way businesses and marketers reach out to their audiences. This means every marketing video needs to be visible in the search engines and main video-sharing websites such as YouTube. You need to optimize your videos to make your marketing video stand out from the rest and ensure more people find it. To do this, you should be sure to use your main keywords and phrases in each video title, description, and in the tags. Typically the keywords you want to focus on would be your product names, service names, business name, location and any other words or phrases that your shoppers and customers might use to find your business, products, and services. Put yourself in your customer’s shoes with a search engine open and try to think of how they would phrase their search.
The more business leads you can generate, the more paying customers you will have. Video is one of the most effective ways you can communicate with your shoppers and business leads, so you should consider whether you’re using video as effectively as you could be.