Flimpbruary Day 10: The Difference Between Flimp and Brightcove

kendall | Online Video Marketing

here are many similarities between Flimp and Brightcove. Both Platforms are for online video. Each system is hosted through a cloud environment. However, while Brightcove is focused on the video player and the hosting of the video, Flimp is geared more for direct marketing/direct communications situations. While the hosting of audiovisual content is a key component of the FLIMP Platform, the ability to integrate video content into marketing messaging and to distribute that message to an audience via different digital marketing techniques is equally important.

	Flimp Video Landing Pages	Brightcove
Viewer Tracking and Reporting	Yes. Tracks viewer activity in real time, monitors viewer engagement, and reports by email address.	Yes. Broad statistics surrounding viewing data, along with technical performance data.
Supports Video Content	Yes. Insert Flash video and animations.	Yes. Upload video content.
Supports Branding, Messaging and Direct Calls to Action	Yes. Video landing pages can be designed to an organization’s brand standards, can support direct messages and direct calls to action linking to Web content.	Yes. Video player design can match brand look and feel. (Extra cost for white labeled player.)
Multiple Formats	Yes. Video Landing Pages (VLPs), Email, Web integration, digital collateral, and more.	Yes. Mainly web integration, but video syndication and social networking sharing available.
Searchable	Yes. Enables hidden search optimization text.	Yes.
Requires Programming	No. No programming skills are needed.	Yes. HTML programming skills required for Web integration.
Production Costs	Low. Flimp significantly cuts programming costs usually associated with video marketing.	Moderate. Every Web integration effort requires programming.
Focus on Direct Marketing	Yes. Flimp enables users to use video in a variety of direct marketing applications.	No. Brightcove encourages a “spray-and-pray” distribution method.