Video marketing is one of the most effective ways to emotionally connect and engage with customers. Research recently conducted by Marriott found that “marketers need to deliver more than just brand messages.” Marriott learned that marketers “need to deliver on brand experiences – and video is the way to do it.”
For the Flimp Media and FlimpAgency teams, it is perplexing to learn that web video marketing is not a more widely embraced tactic. Audiovisual content elicits a visceral reaction that is not easily replicated. Plus, once produced, video content can be used in a myriad of ways – from website integration and sharing on social media sites such as Facebook, LinkedIn and Twitter, and video sites such as YouTube or Vimeo through video landing pages and video email campaigns.