Flimpbruary Day 26: Inbound Marketing with Flimp

Okay, tell the truth. How many of you clicked a link to this blog article just because the title contained the words “Inbound Marketing”?
I thought so.
Inbound marketing, a concept that is the brainchild of HubSpot co-founders Brian Halligan and Dharmesh Shah, is the process by which businesses attract potential customers to their various Web elements, as opposed to blasting content out to an audience.
You probably know Flimp as a great solution for video-based email marketing, a practice which takes up permanent residence on the “outbound” side of the marketing spectrum. But did you know we’re also great for inbound marketing?
It’s true. If you look at the steps to achieving inbound marketing greatness, as Mssrs. Halligan and Shah describe them, you’ll see how Flimp fits into any inbound marketing strategy:

Create: The most fundamental element of any inbound marketing strategy is content. In order to attract customers, your content has to be valuable and worthy of the attention of your audience. Halligan and Shah call this kind of content “ramarkable” content, in that it is worthy of remark. Flimp can help you create remarkable content, whether you need video production services, creative design for your flimp canvases, or a platform to quickly and easily assemble the creative elements that make up your message. Best of all, you can make your content remarkable without any programming or IT resources.
Optimize: Now that you’ve got your remarkable video content created, you have to make it visible. In the past that meant putting your video on a Web page and surrounding it with a whole bunch of text. If you wanted to put, say, a form on the same page, you’d have to figure out how to distribute the real estate between the video, text and form. No more. The Flimp platform lets you embed invisible, searchable text behind your canvas that search engines can read, but which are hidden from the average Web viewer. Don’t believe me? Try this experiment: visit www.flimp.net, and play the video on the homepage. Now take string of 8-10 words — any string of words, it doesn’t much matter which ones — that the lovely Karen says, verbatim, and run a Google search on the string. See what page pops up. Let us know in the comments section below what you find.
Promote: Like most web-based content, flimps are set up to be inherently sharable. But we recently unveiled a social media sharing function that makes sharing flimps particularly slick. As a flimp-builder, if you create a button, image, text field or shape that links to an email to a friend form, people who click on that link will also be able to share your flimp via Twitter and Facebook. (We’re working on the other social media sites; those were the ones we got asked most about.) So now it’s easier than ever to promote your remarkable, optimized content with a flimp!
Convert: You probably already know that our landing page creation tool comes with a form builder, and that it’s a really good idea to put a call to action next to a video. You might even know that Flimp video landing pages see an average conversion rate of 23%. But die-hard inbound marketers and HubSpot customers will particularly love this: the Flimp form builder is able to export all of your lead data directly into your HubSpot account. It’s true! Under the Settings tab on your HubSpot dashboard, you can access the HubSpot Lead API. Use that tool to generate a Post URL, and then copy that URL into the POST to URL box in your Flimp form builder window and voila! All of your Flimp leads can be tracked in HubSpot. Badda boom.
Analyze: Have we mentioned recently that we’re the only company in the world that allows you to track individual viewer metrics by email address? And that no other company in the world gives you greater visibility into the initial moment of conversion than Flimp does? Or that we’re integrated with Google Analytics, as well as the analytics platforms of almost thirty different email service providers? Or that all of your lead data can be tracked in HubSpot’s closed-loop lead tracking dashboard? Yeah, I think we’ve got analytics pretty well covered.

So y’see, Flimp isn’t just about email. No sir. We’ve got a whole big bag full of inbound-y goodness, too. And we’d be happy to show you how it all works. Just hop on over to the site and sign up for a quick tour of the Flimp platform today!