10 Legitimate Reasons Why Your Business Video Marketing Plan Isn’t Working

Your business needs some attention from consumers, so you decided to try a video marketing plan to help expose your brand, but, for some reason, it simply doesn’t seem to be working for you. What could you possibly be doing wrong? Here are a few common mistakes people make when trying to promote their products and services with marketing videos.

  1. Your content is too long. People do not want to watch a long-winded production. They want everything to be quick, so they can move onto the next thing. The internet brings people almost-instant gratification for information, so you need to be short and to the point, while being a little creative to draw attention.
  2. You forgot to add a call to action. Nothing is going to work if you forget this very important part of the plan. Let your audience know what you expect of them at the end of the clip. Do you want them to call or visit your website? Maybe you want them to click on a link. Don’t leave your audience confused about what you want them to do next.
  3. Your content is not compatible with mobile devices. It’s extremely important that your video and multimedia content be accessible on smartphones and tablets. Countless studies show people are increasing their use of mobile devices to access emails and watch videos. You could lose a large portion of your audience if your content isn’t compatible with mobile screens, especially if your target market includes “millennials.”
  4. You did not provide enough incentive for viewers to act. People love information, but they love incentives even more. If you really want to engage a potential customer, include a promotion that he or she can benefit from. A promotional code included in the material can encourage customers to act quickly.
  5. You overloaded the video with your brand image. It is very important to include your branding somewhere on the content. A watermark or logo somewhere in the corner will do. If you overload the material with your brand, it can turn off customers very quickly. You don’t want them to feel like they are watching one big, long, boring infomercial.
  6. Your video was poorly edited or not edited at all. A poorly made movie is something that no one wants to sit through. It’s the same with your marketing content. Make sure you preview what you created at least twice to catch mistakes. If you can’t sit through it at least two times, how can you expect your audience to do the same?
  7. You didn’t share it on a popular social media websites. You can have the most amazing thing that people will ever see, but you won’t get anywhere with it if people don’t find it. Connect to several social networking sites to get your marketing campaign noticed. Signing up with just one social channel may not be enough.
  8. Your content was simply not interesting. If your production is boring or offensive, you can actually hurt your company image. Make sure your content is engaging, genuine and even funny (when appropriate). If people believe in what you are saying, they will be more likely to connect with you and your message.
  9. Your content is too focused on what you’re selling rather than the needs and pain points of your customers. It’s critical to focus your message on your audience, not just on whatever it is you have to offer. Understanding their pain points and showing how you can help solve those problems will help get them interested in what you have to say.
  10. You expected success overnight. If you have not given your marketing plan time to work, then you need to take a step back and look at the big picture. Most success does not happen instantly. Give the plan time to work. If you have made everything the best that it can be and continue to promote you plan, you will start to gain traction with time.

If you still feel like you haven’t got a clue as to how to properly make an engaging and successful video for your business, then reach out to some professionals who know how to get things going for you. They know exactly what to do and how to get your brand name noticed. Just don’t give up on your marketing plans for success.

Author: Wayne Wall
Wayne Wall is CEO of Flimp Media. He can be reached at wwall@flimp.net.

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