So, what the HECK is a Video Postcard?

This is a video postcard:

Video postcards are portable and interactive, feature video content along with branding, descriptive copy, and calls-to-action.

From a design standpoint, video postcards use imagery and text in support of audiovisual content.  An emphasis is placed on calls-to-action; in particular, driving viewers to specific content for deeper engagement.

Video postcards are a perfect way to facilitate content marketing and communications.  Once created, video postcards can be distributed via video email, unique landing pages, and shared through social media and websites.

Video is a proven format to engage people via social media.  As people spend more time using social media, they often rely on recommendations from their social networks to discover and watch digital video content.  A recent report from the IAB found that one-quarter of online video viewers aged 18 and over watched video due to social media shares.  Video content is powerful; video postcards are impactful.  Video postcards shared across Twitter, LinkedIn, and Facebook let viewers access creative and exciting video while reinforcing key messages and call-to-actions simultaneously.

Once a FLIMP video postcard is created and distributed, engagement reporting is instantly available.  The detailed metrics, which range from the total amount of time the video was viewed, what device the video was viewed on,  and which call-to-action links were clicked, make video postcards a great content format for sales lead generation campaigns, marketing and communications.  This is even more relevant when video postcards are distributed using one of the 35+ email service providers (ESP) integrated with the FLIMP Platform.  ESPs include: Constant Contact; ExactTarget; HubSpot; Marketo; Salesforce.com;  and Vertical Response.  A unique feature of FLIMP Video postcards ESP integration is that clients can now, for the first time, send email and communications via their personal email address identifier and receive viewer engagement reports by individual email address within real-time alerts when those emails are engaged with the target audience.

BOTTOM LINE: video postcards make an impact, are effective, and can be distributed via any email, marketing and social media channel. Over 1,000 FLIMP video postcard campaigns from Fortune 500 companies to small business and nonprofits generated audience engagement at a rate of up to 7 times higher than static email content with 23 percent of viewers initiating a direct response action upon viewing the video communication.

So what are you waiting for?  Send yourself a fun Video Postcard and see what you can do to help drive sales leads, revenue, brand recognition, and a whole lot more.

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Jenn O’Meara is the Director of Client Services at Flimp Media.  With a diverse digital marketing communications background, Jenn enjoys working directly with Flimp Media’s clients.  A graduate of Providence College and Boston University, Jenn can be found rink side most winter weekends cheering on the PC Friars Hockey teams.  In the summer, look for Jenn at the beach.