Video Metrics Report 2012 – Female Video Viewers

A new report from Collective identifies six different personas of female video viewers.  The Video Metrics Report 2012 provides demographic information for the following consumer packaged goods (CPG) categories:

• Baby Care Products
• Beauty Products
• Carbonated Beverages
• Diet Food
• Household Products
• Organic Food

These profiles were developed from 200 million profiles captured in Collective’s Audience Cloud^TM and merged with CPG purchase data from Collective’s Personi^TM.  The detailed analysis can be leveraged for web video marketing campaigns designed to reach these target audiences.  Additionally, Collective incorporated some tips for targeted video campaigns.

Fascination aside, this report present some insight into audience compost behavior that can absolutely be applied to video marketing initiatives.