Video Email and the iPhone Experience

There was a lot of great video email tips shared during today’s Drive Clicks and Conversions with Email + Video webinar.  Co-hosted with ExactTarget and the Web Video Marketing Council, today’s presentation presented the results of the 2010 Video Email Marketing Survey.  In the weeks ahead, we’ll be sharing the findings from this study, which we believe is the first to focus on video email.
The audience asked some great about video email.  With the emergence of smart phones, many marketers want to know if Apple’s Flash restrictions have a significant impact if the video email has been created in a Flash Video (FLV) file format.  Chris Studabaker, a Senior Design Consultant at ExactTarget and Flimp’s own CEO Wayne Wall asked the audience to keep the following in mind:

1. Flash is the video format for 75% of all online video.  
2. It is important to know what portion of your audience may be viewing content via an Apple iPhone or iPad.
3. If only a small percent of your total audience is using an Apple smart appliance to view content, an alternative video format may not be necessary.  If a larger portion of your audience is using smart appliances produced by Apple, then alternative video formats are recommended.

The has been a rapid adoption of smartphones by consumers.  Gartner reported that smart appliances represent almost 20 percent of all phones sold.  In the United States, Google’s Android platform is the most popular, followed by the iPhone, and Research in Motion’s Blackberry.