Online Video Brochures for Direct Marketing
It is hard to believe that five years ago the concept of web video marketing was still in its infancy. A number of factors have spurred the growth of online video as a marketing tactic:
- The widespread adoption of video viewing on sites ranging from YouTube and Hulu.
- Acceleration of online video content increasing website SEO.
- Ease of content creation through do it yourself tools including Flip cameras.
- Ability to distribute video content via email and social networks.
- Analytical data to gage ROI of web video marketing campaigns.
Recognizing the evolution of web video marketing, Flimp Media recently published a new white paper titled “Online Video Brochures: A Powerful New Direct Marketing Application.”
Online Video Brochures are digital collateral designed to focus viewer attention on a specific offer or information (either editorial or commercial). First and foremost: audiovisual content typically generates engagement that is four to seven times higher than static print, email or web content. Video brochures leverage the advantages of working with audiovisual content by combining an interactive multimedia experience with messaging, targeted distribution and comprehensive viewer tracking.
Unlike stand-alone video content, video brochures afford an opportunity for both viewer interaction and response with the ability to distribute via different digital avenues (email, social media, web integration) and capture and measure audience activity.
Compared to traditional collateral, video brochures can also be less expensive to produce, since organizations do not need to actual print the brochure or assume costly distribution costs associated with postal mail or even geographic limitations. Also, unlike print production, video brochures can be created in a short amount of time. Plus – if you need to update something, you can avoid reprints and more effectively manage version control. Finally, marketers are afforded the ability to track audience engagement.
To learn more about how video brochures can become a part of your marketing mix, download this free white paper.
Leave a Reply
You must be logged in to post a comment.