New Video Email Marketing Trends

Another interesting thing the MarketingVOX pointed out is that the Interactive Advertising Bureau (IAB) has published a new report on Email Monetization Strategies. You can check out the full report here.  Some key elements to email web video marketing were highlighted in this report (refer to pages 16 to 18).  The take-away I had after reading this report is that the FLIMP Platform certainly simplifies both the creation of VLPs for email and, more importantly, the costs associated with using video in email outreach.  The fact that the FLIMP Platform is integrated with so many Email Service Providers (ESPs) means that you do not incur additional email fees since you use your ESP to send out a flimp.  The cost of your flimp email would be the same price you pay to send out an HTML newsletter or other email communication.

While we’re on the subject of ESPs, you may want to check out Website Magazine’s profile of Flimp’s ESP integration efforts.

Rounding out the latest in web video marketing news is this article published today by Mediaweek.  If you’re in the planning stages for using online video in 2010, you absolutely want to read this article.  Research conducted by Eyeblaster found that online video viewer engagement is highest when the video is either used in an email or placed on content sites.  Viewers are less inclined to engage with online video when it is placed on social netwoking or gaming sites. This makes a lot of sense if you think about it. Someone visiting a gaming site wants to play a game and social networking is all about engaging with other people, not necessarily paid ads.