In the News: Web Video Marketing Trends

Is it possible that January 2010 is nearly over?  The New Year has certainly ushered in one consistent trend:  online video.
The Web Video Marketing Council archived over 100 news articles published this month related to web video marketing.  That is a lot of ink.  It is great to see the industry excited about the prospects of web video marketing.  Some highlights for the month included:

• Inc. found that 87 percent of companies on the Inc. 500 list have been successful using web video marketing tactics.
• Coca-Cola’s first pure web video marketing initiative, which went viral.
• Video drives search. YouTube searches represent nearly 28 percent of all Google.com searches.
• Online videos, when submitted properly, are 53 times more likely to generate a first-page Google ranking vs. traditional SEO content.
• Public relations practitioners are encouraged to utilize online video to promote products and services.
• Web video marketing campaigns were launched a plethora of consumer brands including Del Taco, Fidelity, Gillette, GMC and Seventh Generation. 
• On the political front, online video played a key role in Massachusetts Senator-elect Scott Brown’s victory and it was leveraged by Garden State Equality.
• Not-for-profits such as the Girls Scouts of the USA and public advocacy groups including Families Fighting for Flu launched awareness web video marketing campaigns.

At least five articles included web video marketing as a “must do” digital tactic.
Why is web video marketing generating all this attention?  Because consumers demand engagement.  The whole purpose of marketing is to generate engagement.  Today, online video is one of the best ways to drive engagement.
Flimp is excited to be part of the media buzz surrounding online video.  Check out the ink:

• Companies launch new ways to deliver video e-mails in marketing campaigns – Internet Retailer
• Partnerships clear the way for video in e-mail marketing – DM News
• Metrics Driven Email – eMarketing+Commerce (eM+C)
• Delivra partners with Flimp to provide video e-mail – BtoB Magazine
• Another ESP goes for the combination of email marketing and video – Social Email Marketing

Finally, our own Matt Shaw published a piece in MediaPost’s Online Video Insider.  Nice work, Matt.
All this buzz has made January a lot warmer.