Flimpbruary: Video Landing Pages are a Best Practice

Here at Flimp, February is known as Flimpbruary.  In celebration of the shortest month on the calendar, we are going to publish a Flimpruary article every day this month. 
This week’s theme is Flimp Best Practices:

  • Monday – Video Landing Page 101
  • Tuesday – Digital Asset Best Practices
  • Wednesday – Viewability
  • Thursday – Saving
  • Friday – Testing and QA

Since a major benefit of the FLIMP Platform is the ability to create video landing pages (VLP), we absolutely believe that a VLP is a best practice that all web video marketers should follow.
The great thing about a VLP is that you can use them in different ways.  They compliment email marketing best practices and they play a key role in keyword campaigns.  Since audiovisual content is outstanding at driving viewer engagement, a VLP is a natural compliment to video.  After watching a video, a viewer can fully engage with a product or service directly on the VLP instead of going to a search engine to find more information.
The ideal VLP would contain video (obviously), along with branding, messaging, and direct calls to action.  For personality, a VLP may also contain static images that reinforce the brand and message.  Super simple and super powerful.
As proponents of the VLP, you can learn more about video landing pages from these posts previously published to The Rich Media Marketer:

  • The 5 Best Ways to Use a Landing Page
  • Are Landing Pages Sexy?
  • Make Your Marketing Video Effective By Using Landing Pages
  • Post Graduate Musings:  Why Video Landing Pages Just Make Sense
  • Top 7 Video Landing Page Mistakes
  • Forrester’s Checklist for B2B Video Landing Pages

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