Flimpbruary Day 8: The Difference Between Flimp and YouTube
To kickoff our first celebration of Flimpbruary, last week we focused on Flimp Best Practices.
This week we are going to define the difference between the FLIMP Platform and. . .
- Monday – YouTube
- Tuesday – Brainshark
- Wednesday – Brightcove
- Thursday – GoodMail
- Friday – Animated GIFs
Without a doubt, YouTube has been a revolutionary force within the online video category. This video sharing site has served as a repository for video content ranging from the hilarious (LOL Cats anyone) to the emotionally moving to trend setting. For many, YouTube defines what online video is.
However, YouTube is not necessarily the best platform for web video marketing. While it can be beneficial from an SEO standpoint to post corporate video content to YouTube, this site may not be the best place to launch a web video marketing campaign.
Marketers can definitely be “blinded by the ‘free’ aspect and fail to understand the associated soft costs” of using a free video sharing site. PC World wrote about this very aspect back in 2007. If you are hosting your video on a video sharing site, you have to abide by the site’s licensing terms and agreements. Additionally, the hosting site can benefit by hosting your video as your views can increase the site’s traffic. Video content that is either not contextually relevant or perhaps offensive to your organization could be displayed with your video. Reporting metrics may be limited. Also, you may have to contend with the site’s branding, like the YouTube logo visible on the video player. Finally, after a viewer has watched your video, it can be difficult to enable them to engage with your product, service or organization.
That is the 10,000 foot view of why YouTube may not be the best place to build your web video marketing campaign on. Here is a more succinct comparison to help in your decision making.
| Flimp Video Landing Pages |
YouTube | |
| Viewer Tracking and Reporting | Yes. Tracks viewer activity in real time, monitors viewer engagement, and reports by email address. |
Yes. Broad statistics and data, focusing mainly on video views. |
| Supports Video Content | Yes. Insert Flash video and animations. |
Yes. Upload video content. |
| Supports Branding, Messaging and Direct Calls to Action | Yes. Video landing pages can be designed to an organization’s brand standards, can support direct messages and direct calls to action linking to Web content. |
Yes. Simple message with one direct Web link permitted. |
| Multiple Formats | Yes. Video Landing Pages (VLPs), Email, Web integration, digital collateral, and more. |
No. Mainly Web integration. |
| Searchable | Yes. Enables hidden search optimization text. |
Yes. YouTube is Google’s video search engine. |
| Requires Programming | No. No programming skills are needed. |
Yes. HTML programming skills required for Web integration. |
| Production Costs | Low. Flimp significantly cuts programming costs usually associated with video marketing. |
Moderate. Every Web integration effort requires programming. |
| Focus on Direct Marketing | Yes. Flimp enables users to use video in a variety of direct marketing applications. |
No. YouTube mainly relies on search results to generate views. |
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