Social Networking. Social Media. It’s all the rage among marketers. In fact, dare I say, it may be the one marketing functionality that is hotter than online video.
Years ago, Social Networking used to be known as Word of Mouth (WOM). Brands and organizations have always known that evangelists can do more to propel favorability and good will than the best created marketing initiative. Not to mention, when people are excited about your product or service and they tell their friends, family and colleagues, marketing budget does not have to be expended for positive promotions.
Today, thanks to Twitter, Facebook, LinkedIn and countless other social networking sites, generating WOM is as easy as making a photocopy. A great way to distribute your flimp video landing page or flimp online video is via social networking.
Yes, flimps are not just meant to be distributed via email. In fact, social media is a great way to extend your audience reach by sharing content not only with individuals who follow your organization, but with their followers.
Since the FLIMP Platform makes it easy to distribute content, the video landing page you created for an email campaign or for website integration can also be passed along to your social networks. This is a simple process.
- You go into Distribute, select “Create a Unique URL weblink”
- Find your flimp.
- Create weblink.
- Copy your weblink. The link can be shared as is or you can go to a URL shortening site (such as bit.ly, budurl, is.gd, Tiny.cc, TinyURL.com, etc.).
- Start sharing.
The main benefits of using social networking to share a flimp are twofold: your audiovisual content can spark engagement. If viewers want to further engage with you, your branding and calls to action are contained on the actual video landing page. This is a much better process than just sharing straight video content. With straight content, hosted on a video sharing site, if a viewer wants to interact with you, the onus is on them to find you and engage. Flimp simplifies both the distribution process and the engagement process.
Here are examples of a flimp shared through Twitter, Facebook and LinkedIn.
When sharing content through social media sites, you don’t have to just post the content on your own organizational profile. You can give this content, a.k.a. the flimp link(s), to your employees and constituent audiences (volunteers, alumni, members, donors, etc.). This way, the content can be passed around through many different networks.
An added benefit of using flimps for your social networking campaigns: flimp analytics. Viewer engagement (including views, total viewing time, average viewing time, watch to completion, response link clicks, etc.) will propagate through to the flimp’s report. If you’ve integrated either the individual flimp canvas or your entire FLIMP account to Google Analytics, data will also appear in your Google Analytics reports.