Flimp 12: The Difference Between Flimp and Animated GIFs
Rounding out the second week of Flimpbruary, today we compare Flimp to Animated GIFs.
Animated GIFs display one graphic frame after another frame, in a quick succession, giving the appearance of movement. A popular way to distribute animated GIFs is via email marketing campaigns. Animated GIFs essentially serve as a replacement for audiovisual content or Flash content, especially since the Animated GIFs present the illusion of “playing” within an email.
| Flimp | Animated GIFs | |
| Email Video Best Practice | Yes. Snapshot of video thumbnail or snapshot of video landing page with link to view content. |
No.
Video plays unprompted in email. |
| Viewer Tracking and Reporting | Yes. Tracks viewer activity in real time, monitors viewer engagement, and reports by email address. |
No. |
| Supports Branding, Messaging and Direct Calls to Action | Yes. Video landing pages can be designed to an organization’s brand standards, can support direct messages and direct calls to action linking to Web content. |
Yes. Animated GIF can be designed specific to an organization. |
| Viewable Within Different Email Clients. | Yes. A flimp video email can be viewed by any email client, such as AOL, Gmail, Hotmail, YahooMail, etc. and email readers including Outlook and Lotus Notes. |
Yes. Animated GIFs can be viewed by any email client, such as AOL, Gmail, Hotmail, YahooMail, etc. and email readers including Outlook and Lotus Notes. However, they may not be viewable in Outlook 2007. |
| Audience Targets | B2B and B2C | B2B and B2C |
| Audience Size Limits | No. Emails can be sent via one to one communications or distributed to large lists. |
No. |
| Video Quality | High. | Low. |
| Focus on Direct Marketing | Yes. Flimp video email is a direct marketing/direct communications product. |
Yes. |
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