A Great Shave Creates a Great Video Campaign

Would you believe that this video not only generated 4 million views in a one-week period, but helped attract venture capital funding?

Dollar Shave Club

A video created to explain the concept of the Dollar Shave Club did just that. For a $4,500.00 investment, Dollar Shave Club founder Michael Dubin produced a video that deftly explained what this niche eCommerce retailer was all about. As Dubin explained to Advertising Age, he has always been a content creator.

By deftly explaining to viewers the key selling proposition of the Dollar Shave Club, the video really hit a nerve with its core target audience. Additionally, the content help attract funding from VC firms Kleiner Perkins, Andreessen Horowitz and Forerunner Partners.

This clever use of audiovisual content is a great example for how video can be leveraged for direct marketing and communications.

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