7 Reasons Why Your Business Video Marketing Plan Isn’t Working

Your organization needs attention from consumers, so you try a video marketing plan to expand your brand’s internet presence, but somehow it simply doesn’t seem to be working. What could you possibly be doing wrong? Here are some common mistakes people make when trying to promote branded video content within a strategic business video production and video marketing plan.

1.  Video content is too long

When it comes to video marketing, it is best to keep videos concise. Most people do not want to watch a long-winded production; they want everything to be quick so they can move on to another video or valuable piece of content. The internet provides users the satisfaction of instant gratification, and long marketing videos contradict that principle. Be short and to the point, and employ unique creativity to garner attention from your audience. Make it POP!

2.  Forget to add a call-to-action

A ‘call-to-action’ is a request from you/company that asks a person viewing the content to do something specific related to the video they are viewing that takes them deeper down the sales funnel. If you don’t provide a call-to-action in your marketing video, most of your audience will not be tempted to do something that will eventually lead to a sale. Do you want them to call for more information, or click a link to visit the website or product overview or educational white paper? There are several ways you can incorporate a call-to-action in your corporate video communications.  Viewers should intrinsically understand the video’s purpose.

Special Tip: you can have more than one call-to-action, but don’t add too many as this practice can confuse people.

3.  Incentive for viewers to act is not included

Just like a call-to-action, it is important for you to provide an incentive for your customers so they have a good reason to invest in your product. It is popular for companies to use promotions to incentivize viewers of their marketing videos. In addition, you can entice customers by telling them you will help them achieve the results they desire if they use your service or product by offering free support. A helpful strategy is to provide a link to a report that shows the value of your service or product.  It is important to let customers know that greener pastures are in their future, if they click that link or make that call.

4.  Video is overloaded with your brand image

It is important to include your brand in your video marketing content. However, most viewers are turned off when they see an onslaught of branding in marketing videos, and this holds true for all of your marketing materials.

Hint: You don’t want customers to feel like they are watching one long and boring infomercial.

5.  Video is poorly edited or not edited at all

A poorly made feature movie is something nobody wants to sit through for hours, and the same goes for video marketing content whether it is a commercial or on the internet. It is important for companies using videos as part of their online marketing strategy to ensure that videos produced are of the highest quality. Make sure to preview the video multiple times in order to catch mistakes. It is similar to revising an article or short story; it is more than likely that you will find mistakes, but if you correct them, it makes the content that much better.

6.  Didn’t share video on social media websites or via video email

Video marketing includes three important pieces:  video production, video marketing and the often forgotten video marketing via social networks. Although you develop high quality and interesting video for marketing purposes, your efforts will fall on blind eyes if you do not share it on social media such as Facebook, LinkedIn, Twitter, Google+, and YouTube. It is important to promote your videos so people, most likely to invest in your product or service, find you!

Special Tip: video email and interactive video brochures and newsletters increase sales.

7.  Content is not interesting

One of the main reasons companies develop marketing videos is to provide more interesting and appealing content to educate and attract consumers. Excellent video production results in more leads and more sales. But, marketing videos that are not interesting or entertaining for consumers stagnate, or even hurt, the growth of marketing strategies. If people believe in what you are saying, they will be more likely to connect with you and like your marketing content and, most important, your company.

If you still feel like you haven’t got a clue as to how to properly make engaging and successful marketing video content, contact the professionals at Flimp Media Video Solutions.  They know how to get things going and build unique strategies tailored for your business. Flimp Media works with thousands of customers – including small businesses and nonprofits – and knows exactly what to do and how to get your brand name noticed cost-effectively.  Just don’t give up on your video marketing plans for success!