Video Marketing, Production and Communications Case Studies and Reports
Download the latest industry trends reports and case studies on video marketing, communications and production. These reports are based on in-depth surveys of video marketing and production professionals and contain valuable insights, statistics and trends related to the online video marketing and video production industries.
2015 Online Video Marketing Survey and Industry Trends Report
This online video marketing survey report published by The Web Video Marketing Council and Flimp Media focuses on video content marketing and production trends. This in-depth study, based on survey results from over 350 marketing, agency and management professionals, reveals how video content marketing is being deployed by organizations and B2B companies as an important part of their online marketing and sales initiatives.
2014 Online Video Marketing Survey and Industry Trends Report
This industry trends report presents in-depth survey results from over 600 marketing and business professionals. This 2014 trends report was published by The Web Video Marketing Council and Flimp Media. It reveals how online video is being used by companies and organizations for their online marketing, sales and communications initiatives.
2014 Video Production Survey and Industry Trends Report
This online video production industry trends report is based on an in-depth survey of over 300 video production professionals and was conducted by The Web Video Marketing Council, IMS and Flimp Media. The industry trends report provides useful trends and statistics on web video production and illustrates how video production industry is rapidly growing and evolving in terms of video formats, equipment, styles, budgets and quantities produced for online marketing, training and communications.
Whitepaper: How Online Video Is Changing the Game for Direct Marketers
This whitepaper focuses on using online video for direct marketing and sales lead generation. Online video direct marketing has become a growing and influential part of the $180 BB US direct marketing industry, even though it has been given little attention by direct marketing industry trade groups like the Direct Marketing Association (DMA). The report defi¬nes the ¬five critical factors to consider when developing and deploying online video for email marketing, particularly when combined with multimedia content and tracking for video landing pages and video microsites.
2015 Employee Video Communications Case Studies
This video communications case study report presents detailed results from 27 large employer’s that use Flimp video email postcards to communicate with employees on various HR topics including employee benefits, wellness, new hire onboarding and annual benefits open enrollment. Results from over 40 campaigns to nearly 200,000 employees showed an average of 78% employee engagement and 94% response using interactive video postcards and microsites. The average time employees engaged with the interactive content was 3.5 minutes per viewing session.
Communicating to Employees with Video: Solutions, Strategies and Case Studies
This Flimp Communications whitepaper report reviews how online video is being used for employee communications and annual benefits enrollment. The report provides six employer case studies related to video postcard email campaigns used for employee benefits education and enrollment. Topics covered include; leveraging video to improve employee communications, video content options to consider, and the use of interactive video postcards for employee communications.