Online Video Marketing and Communications Blog

Video production, marketing and communications best practices and strategies for improving audience engagement


Producing Video Content on Finance: 4 Ways to Make It Engaging

Maybe you are studying for a finance degree and you need to come up with a video presentation on a complex finance topic or financial product or … you are looking to create video content related to the financial industry that explains your products and services.
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5 Key Attributes of a Successful Online Video Producer

Would you like to work as an online video producer and provide video production services to potential clients? This is a role that has emerged in recent years because of the latest developments in technology and the huge popularity of accessing and viewing video content via
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5 Factors to Consider to be a Successful Online Video Content Creator

Do you think you have what it takes to create online video content? The increased access to online videos from mobile devices, tablets and computers means there is a huge demand for professional online videos from companies, nonprofits and all types of organizations such as business
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Rejuvenate Your Blog and Social Media Marketing with Video Content

Watching video on your smartphone, tablet or computer is the biggest thing since sliced bread – well, sort of – so it makes sense to give your tired, old blog a major boost of video adrenaline. Video content marketing is massive and ubiquitous, which is why
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How Video Marketing Through Social Media Helps to Dispel Public Health Concerns

One of the major concerns among lawmakers is how to legislate public health so that if a crisis transpires the general public won’t go into a state of panic. In fact, a large emphasis on those pursuing a masters in health policy is directed towards helping
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Why Every Startup Needs an Effective Content and Video Content Marketing Plan

For your website and startup to succeed online and to garner sales and interest from the marketplace, regardless of what type of business you operate, you need to have an effective content marketing plan in place. Effective content marketing goes beyond merely incorporating SEO strategies into
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Is Video the Next Big Thing for SEO and Marketing?

It wasn’t all that long ago that we were talking about how mobile technology was advancing and the effects it was to have on changing the marketing and advertising landscape. With mobile now being the most commonly used technology by consumers, and more and more companies
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Ways to Use Video Marketing for Sales

Only recently would you hear anyone say that there are numerous ways to use marketing videos for sales. Of course there were always television commercials, which were another type of video marketing method, but, in today’s hi-tech world, online marketing videos are altogether different. Today’s videos
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Should You Include Your Phone Number on Your Marketing Videos?

A video marketing strategy is an essential component of successful marketing campaigns. From television advertisements to YouTube videos, video marketing has always been popular in one form or another, and is gaining popularity in today’s digital age. So, when designing a marketing campaign, it’s important to
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Why You Should Track All Video Metrics And More On Your Website

Every interaction that takes place on a website can be recorded and viewed. This is valuable information, including video viewing metrics. But, many website owners fail to see the importance of the data produced from using analytics. Below are five reasons website owners, who don’t take
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Past Blog Posts