Choosing The Best Web Video Production Style For Your Online Marketing and Communications Videos

Introduction to Web Video Production Styles

In this digital age, consumers want clear, concise information fast.  Companies are struggling with the question of how to engage and inform potential customers.  The advent of an online video boom has been spurred by this desire to attract and retain viewers.  Studies show that web visitors are 64 to 85 percent more likely to purchase a product after watching web video, and a website that incorporates video is 53 times more likely to appear on the first page of Google. By now, seasoned marketers know that good web video production can transform a company.

Of course, identifying the potential benefits of video production and making the decision to get started is hardly the challenge that most marketing departments face. Video production is an art; it’s subjective, and creating a successful marketing video takes time, energy, and careful consideration.

The first thing to consider in the business video production process is style. Which style is best suited to your pre-determined objectives?  Different objectives require different video styles. The effectiveness of the finished product, the production schedule, and the budget all depend on the production style. A website explainer video should be different in style from a B2B marketing video. They are designed to achieve different ends, they take different amounts of time to shoot and edit, and they require vastly different budgets.

If you’ve ever attempted video production on your own, then you already know by now that having an experienced online video production company at your disposal makes all the difference, but different production companies specialize in different styles. Here, we will give you an overview of popular video production styles. Once you know what you’re looking for, you’ll have an easier time finding the web video production company best suited to your needs.

Animated Explainer Video Production Style

The popularity of animated video for video marketing production is growing as it becomes increasingly accessible and cost-effective.  They can take the form of whiteboard videos, “chalk talks”, 2D or 3D animation.  Often called animated explainer videos, this type of video can be used to explain how a company or a product works.

Animated videos engage an audience while presenting complicated topics clearly and succinctly.  Telling a relatable story appeals to your audience’s emotions, builds trust and cements a company’s brand identity.

For start-up companies seeking to explain a service, or for any organization intent on clarifying a complicated product or process, animation video production is a great way to simplify and streamline your marketing communications.

Often, animated explainer video is targeted exclusively at younger audiences.  However, animation, whether it be white board, stop motion, 2D, or 3D can resonate with any demographic with the proper execution.

Live Action Marketing Video Production Style

Another popular style is live action videos. Live Action refers to video that is not animated, but rather features testimonials, actors, executive interviews, product demonstrations and more.  Live video reliably creates a connection between the audience and the person on-screen. When viewers can connect a face to an endorsement it legitimizes your brand and makes your video more personable and relatable. For this reason customer testimonials and product demonstrations are tremendously persuasive.

Not only do testimonials and demonstrations build trust in a product, but live action footage can humanize a brand with a face.  Featuring a company employee in live footage fosters trust within your audience.

Spokesperson Actor Video Production Style

A spokesperson video is a type of live action video that features a hired actor as spokesperson.  Not only does this type of video make the connection that live footage videos make, but they are often perceived as more professional, making them particularly well suited to B2B video production, corporate video communications, and employee benefits communications. Selecting a charismatic representative will create a rapport and develop trust in your brand. Rather than featuring customer testimonials or product demonstrations, a spokesperson video is generally more formal and scripted, and they often appeal to a mature audience due to their professional and straightforward nature.

Motion Graphics Video Production Style

Motion graphics videos in many ways combine elements of all three aforementioned video production styles to create a viewing experience that appeals to a very diverse demographic.  These videos will commonly feature live action footage, customer testimonial, company executives etc. However, in addition, the footage will be augmented with other elements such as animated text, illustrations, diagrams and more. This use of video, graphics and animation technology gives viewers a sense of movement and interaction that drives clicks.  It gives video a high-tech, professional look that entertains as well as engages.
Motion graphic video production is the future of online video production for marketers.  They are able to communicate complex messages succinctly and comprehensively while keeping an audience highly engaged with visual content.  Furthermore, they carry a high level of credibility and professionalism in their design.  Motion graphic videos appeal to a wide demographic but especially to mature, professional audiences.

Motion graphic video production is the future of online video production for marketers.  They are able to communicate complex messages succinctly and comprehensively while keeping an audience highly engaged with visual content.  Furthermore, they carry a high level of credibility and professionalism in their design.  Motion graphic videos appeal to a wide demographic but especially to mature, professional audiences.

Armed with this information, you’ll be able to find the best video production company for your needs, and soon you’ll be propelling your marketing to new heights with a stylish and effective video production.

For more information about web video production contact Flimp Media at 1.508.435.4310.

Author: Alexandra Mills, Content Marketing Intern.